Share Atlas Shrugged with the next generation

Every day Ayn Rand’s books are freely shared with students and teachers around the world, thanks to the generous support of our donors. You can help deliver Ayn Rand’s books to eager readers today.

Share Now

Donate

Ayn Rand
ARI
- About ARI
- Journal
- Issues
- Experts
- Events
Campus
Newsletter Sign Up
Donate

READ NEW IDEAL

For the latest articles and podcasts applying Ayn Rand’s philosophy to today’s issues, visit our journal, New Ideal. (This Issues section is archived and no longer being updated.)

Government and Business

Government & BusinessCapitalism

Using Ayn Rand's Values to Create Competitive Advantage in Business

by John Allison | April 04, 2011

John Allison, who as chairman and CEO made BB&T Corporation the 10th largest financial institution headquartered in the United States, attributes the success of BB&T to the concept of Principled Leadership, based on an uncompromising commitment to fundamental values. In this talk, he explains how Ayn Rand’s ethical system can be used practically to create a competitive advantage in any organization. (Recorded April 4, 2011.)

About The Author

John Allison

John Allison, former chairman and CEO of BB&T Corporation, is president and CEO of the Cato Institute.

New IDEAL Donate Media Inquiries

STAY IN TOUCH

Updates From ARI

Copyright © 1985 – 2024 The Ayn Rand Institute (ARI). Reproduction of content and images in whole or in part is prohibited. All rights reserved. ARI is a 501(c)(3) nonprofit organization. Contributions to ARI in the United States are tax-exempt to the extent provided by law. Objectivist Conferences (OCON), Ayn Rand Conference (ARC), Ayn Rand University (ARU) and the Ayn Rand Institute eStore are operated by ARI. Payments to OCON, ARC, ARU or the Ayn Rand Institute eStore do not qualify as tax-deductible contributions to the Ayn Rand Institute. AYN RAND, AYN RAND INSTITUTE, ARI, AYN RAND UNIVERSITY and the AYN RAND device are trademarks of the Ayn Rand Institute. All rights reserved.