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Using Ayn Rand's Values to Create Competitive Advantage in Business

by John Allison | April 04, 2011

John Allison, who as chairman and CEO made BB&T Corporation the 10th largest financial institution headquartered in the United States, attributes the success of BB&T to the concept of Principled Leadership, based on an uncompromising commitment to fundamental values. In this talk, he explains how Ayn Rand’s ethical system can be used practically to create a competitive advantage in any organization. (Recorded April 4, 2011.)

About The Author

John Allison

John Allison, former chairman and CEO of BB&T Corporation, is president and CEO of the Cato Institute.

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