If you haven’t pre-ordered your copy of In Defense of Selfishness: Why the Code of Self-Sacrifice Is Unjust and Destructive, by Peter Schwartz, to be published on June 2, 2015, please do so today.

This new book challenges the idea that self-sacrifice is a virtue, that we are our brother’s keeper and that the task of government is to take from the “haves” and give to the “have-nots.”

Writing for a general audience, Peter Schwartz, former chairman of the board of ARI, dispels the misconceptions about the meaning of selfishness and of altruism. He shows that the genuinely selfish individual is not some amoral predator, but a person who renounces the unearned and who is committed to living a principled, honest, productive life.

Mr. Schwartz also demonstrates how altruism demands, not that you respect the rights of your neighbors or that you deal with them through benevolence and goodwill, but rather that you subordinate yourself to them — i.e., that you accept a duty to serve the needs of others.

As a special inducement to those who pre-order the book on or before May 8, ARI is arranging an exclusive Q&A webinar, to be held in August. You’ll have the opportunity to ask Mr. Schwartz questions about the material in his book. More details will be forthcoming about this webinar, but it will be available ONLY to those who already have pre-ordered the book or who will pre-order it no later than midnight on May 8, 2015. After you order (or if you have already ordered a copy), simply send your confirmation number and email address to events@aynrand.org placing “webinar” in the email subject line.

Ordering the book before publication, rather than after, influences the initial print run and gives the book a much better chance of success. Sales figures for the first week — which include all pre-orders — can be critical in determining the amount of exposure a book receives.

Be sure to pre-order your copy today to take part in this one-time event!

Pre-order today at Amazon or at Barnes & Noble.